Marketing Associate

Marketing Associate interview questions

High-potential Marketing Associates will have a great understanding of sales and marketing metrics, be great team players and have a head for organization and attention to detail.

Top tips: 

• Set an assignment: Test your candidate’s tech know-how by assigning a project to evaluate how they calculate KPIs.
• Grow together: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

• How do you conduct a competitor analysis?
• How do people discover our brand?
• What is your paid ads experience (think: PPC or sponsored content campaigns)?
• How can SEO boost traffic to our online content?
• Have you used Google Adwords? Explain how it could boost our customer reach.

Behavioral interview questions

• Tell us about a recent integrated marketing campaign you worked on. What channels did you use and why?
• Reports vs. presentations: Which do you prefer to use to explain marketing results?
• Have you ever worked on a marketing campaign that failed? What would you do differently? 
• Which other internal teams do you usually collaborate with? How?
• What’s the most challenging advertising project you’ve worked on? What happened?

Problem solving interview questions

• What metrics would you use to show ad channel results over time?
• What metrics would you use to measure the effectiveness of a campaign?
• What would you check if you noticed a down spiral in our web traffic? Why?
• How would you advertise a product launch on social media?