Marketing Consultant

Marketing Consultant interview questions

Your high-quality next hire will have in-depth consumer behavior, product positioning and market research knowledge. They’ll be creative, goal-oriented pros who know their stuff when it comes to interpreting biz metrics, plus they’ll have great communication and analytical skills.

Top tips: Hire candidates you can grow with by making sure their personal career goals align with your company's mission.

Role-specific interview questions

• What is your marketing experience?
• How much do you know about market analysis and market segmentation?
• Which statistical analysis tech have you used? 
• Describe the relationship between content marketing vs. SEO.
• Which would you choose to engage more customers: blogs, ebooks, Facebook, Twitter or Instagram?
• What’s your mobile marketing experience?
• How would you plan to launch a new product in just three months?
• Describe the positioning process.

Behavioral interview questions

• What’s been your career highlight so far?
• Have you ever worked on a marketing campaign that failed? What would you do differently?
• Tell us about a time you received bad feedback on a new marketing strategy you’d suggested.

Problem solving interview questions

• What drew you to apply for this role?
• How has your previous experience prepared you for this role?
• How do you prioritize client meetings under strict deadlines?
• How do you prepare presentations?
• What would be your dream brand/ sector to work for and why?
• Have you ever used our products? What did you like/dislike about them?
• Who are our customers?
• How would you suggest we boost our market share?