Media Buyer Job Description

About the Media Buyer position

We are looking to hire a Media buyer who will negotiate and purchase advertising inventory for clients. Your charge will be to ensure that advertisements will be high-quality٫ reaching target audiences at the lowest possible prices. To do this job effectively٫ you should possess great critical thinking skills٫ effective negotiating strategy٫ and the ability to build a lasting relationship and rapport with clients. Your goal as Media Buyer is to stay within budget while still optimizing advertising exposure while outdoing the competition.

Media Buyer responsibilities are:

• Build long-term relationships with the clients to whom you report
• Monitor Return On Investment (ROI) as well as costs.
• Ensure that advertisements are appropriately displayed and creative.
• Be creative-- experiment with new platforms and channels
• Maintain and adjust scheduling on an as-needed basis
• Analyze and optimize plans and budgets according to best-fit media
• Work with clients to negotiate space٫ airtime٫ and rate(s)
• Assist in identifying target audiences
• Plan media campaigns

Media Buyer qualifications are:

• Outstanding critical thinking٫ attention to detail٫ organizational٫ and negotiation skills.
• Interest in media and media trends
• Ability to multitask
• Working knowledge of media software٫ including but not limited to comScore٫ and others.
• Comfortable with media-buying٫ research٫ and planning.
• Proven experience in similar role such as Media Buyer٫ experience in digital media is particularly preferred.
• BSc/BA in Advertising٫ Marketing٫ or similar field.