Public Relations Manager

High-potential PR Managers will be experienced, creative and resourceful with strong communication and leadership skills. They’ll have a great understanding of your company and will ask spontaneous, interesting questions. 

Top tips: 

• Test their skills: To find high-quality candidates, check candidate portfolios, request writing samples and ask them to talk you through the process of campaign creation.
• Think diversity: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Public Relations Manager interview questions

• What drew you to apply for this role?
• PR vs. advertising: What’s the difference?
• Which are your favorite PR firms and why?
• Which media outlets do you follow?
• How do you choose credible angles for a story pitch?
• What’s your media career highlight? 
• Describe some affiliate networks you’ve collaborated with and why.
• How can social media influence your PR strategy?
• How does PR support content marketing?
• What’s your top communication choice to present results?
• What do you consider your most successful campaign?
• How would you deal with a client or manager who disagreed with your PR strategy? 
• What does thought leadership mean to you?
• Have you ever had to manage negative media attention? What happened?
• Describe a time your target audience didn't get your PR comms. What did you do?
• How have you worked with a team to handle a PR crisis?
• How would you train or mentor a colleague?
• What are the pros and cons of our current PR work?