Search Engine Optimization (SEO) Specialist Job Description

A Search Engine Optimization (SEO) Specialist job description template to hire for your Marketing department.

About the Search Engine Optimization (SEO) Specialist position:

We are looking for an SEO/SEM expert to manage all activities in the areas of search engine optimization and marketing.

The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy٫ link building and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks. Your charge will also be management of all SEM campaigns on Google٫ Yahoo and Bing in order to maximize ROI.

Search Engine Optimization (SEO) Specialist responsibilities are:

Execute tests٫ collect and analyze data and results٫ identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns
Carefully manage budgets for campaigns٫ remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
Optimize copy and landing pages for search engine marketing
Continually perform keyword discovery٫ expansion٫ and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Conceptualize and execute link building strategy
Ensure newly developed code meets SEO best practices by working with the development team
Drive SEO in content creation and programming by collaborating with editorial and marketing teams
Search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.

Search Engine Optimization (SEO) Specialist requirements are:

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google٫ Yahoo and Bing.
Sound comprehension of performance marketing٫ conversion٫ and online customer acquisition
In-depth experience with website analytics tools (e.g٫ Google Analytics٫ NetInsight٫ Omniture٫ WebTrends)
Experience using٫ reading٫ and understanding bid management tools such as Click Equations٫ Marin٫ Kenshoo٫ and Search Ignite
Experience with A/B and multivariate experiments
Working knowledge of HTML٫ CSS٫ and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Continually current on latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative٫ test-driven field