Social Media Manager

Social Media Manager interview questions

High-potential Social Media Manager hires will be super experienced creatives with in-depth knowledge of SEO, keyword research and Google Analytics. They’ll be driven data-heads who know how to measure success in all social media campaigns and will have great organizational and leadership skills. 

Top tip: Diversity is key for a thriving workplace. Keep an eye out for management and exec-level candidates from varying backgrounds and aim to eliminate bias from your hiring process.

Role-specific interview questions

• What are your everyday metrics to monitor? What’s the best way to present them to the marketing department?
• What are the pros and cons of using Twitter to connect with clients?
• How would you use Facebook Live and Instagram Stories? 
• When is Instagram more useful than Facebook or Twitter?
• How do you find out Facebook follower demographics and when would you use them?
• What are your favorite scheduling tools?
• Do you have any CMS experience?
• How can you tell a bot account?
• How do you know the optimal times to post?

Behavioral interview questions

• Describe how you boosted brand awareness via social media in your last role.
• What’s your personal favorite social media network and why?
• What’s the best social media promo campaign you’ve worked on?
• How do you keep up-to-date with current trends and features?

Problem solving interview questions

• What would you do if a client posted negative comments about the company online?
• What are the pros and cons of Facebook paid ads?
• Which metrics would you look at to learn about our current social media strategy?
• How would you promote a company event via social media?
• Which network would you use to attract a younger audience?
• How would you track company mentions online?
• How would you deal with a troll?